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Jan 22, 2011 5:30am EST
story like no other. ♪ >> one year ago, lori peneck, mother of three, and an entrepreneur with what she knew was a great idea was packing her bags to go to the consumer electronics show or ces for the very first time. >> i love technology and love gadgets. and so i would watch it every year and think, that would be so incredible to get to go to ces. >> just a few months before, lori had an oprah-induced epiphany on the treadmill. >> one of my girlfriends told me her husband had lost another iphone. i started thinking, you know, there's got to be a way that we could come up with something. >> with help from her husband, her aha moment quickly moved from idea to business. >> everyone that i would share the idea with got really excited and said "we've never seen anything like it. do you know how large the market is for something like this?" this is a global business you're talking about. so when i got over that shock, we started to concentrate on what it would take. >> in that moment the zomm was born. named for zachary, olivia, and madison's mom. the concept for the zomm was a simple wire
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